Terms of Service

Last updated: 1 April 2026

1. Agreement to Terms

By accessing or using Pluxo ("Service"), you agree to be bound by these Terms of Service ("Terms"). If you do not agree, do not use the Service. We may update these Terms from time to time; continued use after changes constitutes acceptance of the revised Terms.

2. Description of Service

Pluxo is an AI-powered platform that helps medical practices launch and manage their online presence. The Service includes website generation, programmatic SEO pages, WhatsApp-based patient engagement agents, online appointment booking, and payment collection. We scrape your existing website (with your permission), generate optimised content using AI, and deploy a fully managed practice website.

3. Account Registration & Payment

To use Pluxo, you must create an account with accurate and complete information. We offer two subscription tiers: the Professional plan at INR 14,999 per month and the Enterprise plan at INR 29,999 per month. You are responsible for maintaining the confidentiality of your account credentials. Subscription fees are billed monthly and are non-refundable except as required by applicable law.

4. Data Ownership

You own 100% of your content and patient data. We are a platform provider, not a data owner. You retain full ownership of all content you provide to Pluxo, including text, images, logos, practice information, and patient contact data. By using the Service, you grant Pluxo a limited, non-exclusive licence to host, display, and distribute your content solely for the purpose of operating the platform on your behalf. You may export all your data at any time from your admin dashboard in a standard JSON format, with no restrictions or fees. Pluxo retains ownership of the underlying platform technology, themes, and code.

5. Acceptable Use

You agree to use the Service only for lawful purposes. You must ensure that all medical content published through your Pluxo website is accurate and compliant with applicable regulations, including the Indian Medical Council (Professional Conduct, Etiquette and Ethics) Regulations. You shall not publish false or misleading medical claims, promote unproven treatments, or use the Service in any manner that could harm patients or the public.

6. AI-Generated Content Disclaimer

Pluxo uses artificial intelligence (including Google Gemini) to generate programmatic SEO pages, website copy, and WhatsApp agent responses. While we strive for accuracy, AI-generated content may contain errors or inaccuracies. You are solely responsible for reviewing and approving all content published on your practice website. Pluxo does not guarantee the medical accuracy of AI-generated content and recommends that you verify all clinical information before publication.

7. Payment Terms

Payments for subscriptions and patient appointments are processed through Cashfree Payments. For patient appointments booked through your Pluxo website, we operate an 85/15 revenue split: 85% of the appointment fee is remitted to you and 15% is retained by Pluxo as a platform fee. Payouts are processed on a regular schedule as described in your dashboard. All amounts are in Indian Rupees (INR). Applicable taxes (including GST) will be added where required.

8. Cancellation

Cancel with one click from your dashboard. No phone calls. No retention team. No penalties. Upon cancellation, your site is paused (not deleted). Your data remains safe and exportable for 90 days after cancellation. You may download all your data (content, patient contacts, appointments, analytics) at any time from your admin dashboard. You can reactivate your subscription at any time during the 90-day retention period and your site will be restored instantly. Pluxo reserves the right to suspend or terminate accounts that violate these Terms, with notice where practicable.

9. Price Guarantee

Your subscription price is locked for 12 months from signup. Any price changes require 90 days written notice and only apply to new billing cycles after the lock-in period. We will never increase your price without advance notification. If we raise prices, you will always have the option to cancel before the new price takes effect.

10. Performance Guarantee

If your practice does not receive at least 10 new patient inquiries through your Pluxo website within 90 days of your site going live, your next 3 months are free. To claim this guarantee, contact support from your admin dashboard within 100 days of your site going live. Patient inquiries include appointment bookings, WhatsApp messages, phone calls, and contact form submissions tracked through the Pluxo platform.

11. Limitation of Liability

To the maximum extent permitted by applicable law, Pluxo and its directors, employees, and affiliates shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, or goodwill, arising out of or in connection with your use of the Service. Our total liability shall not exceed the amount paid by you to Pluxo in the twelve (12) months preceding the claim.

12. Governing Law

These Terms shall be governed by and construed in accordance with the laws of India. Any dispute arising out of or relating to these Terms or the Service shall be subject to the exclusive jurisdiction of the courts located in Bengaluru, Karnataka, India.

If you have any questions about these Terms, please contact us at legal@pluxo.ai.